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Family Legacy and Phở: A Vietnamese Story Arrives
23 Feb
Summary
- Scent Of Pho is being released in North America mid-March.
- The film centers on a father preserving his family's phở business.
- It explores generational gaps and Vietnamese cultural heritage.

Minh Beta's directorial debut, Scent Of Pho, is slated for a mid-March release in North America, following its current run in Vietnam. 3388 Films has acquired rights for North America, Europe, Australia, New Zealand, and Japan, while Lotte Entertainment handles other international territories.
The film centers on a father's determination to safeguard his family's celebrated phở business legacy. His decision to name his grandson as successor sparks strong opposition from his daughter-in-law, highlighting familial dynamics.
Producers stated the film resonates with all ages by focusing on timeless themes of generational gaps within Vietnamese families. It portrays a father quietly bearing family burdens while concealing his own struggles. The story also touches on other aspects of Vietnamese culture and differences between North and South Vietnam.
Filmed in Hanoi's Old Quarter, Scent Of Pho emphasizes authenticity with advice from phở chain founder Vũ Ngọc Vượng for cooking scenes. The soundtrack blends traditional Vietnamese music with modern rap and xẩm performance, produced by Christian Dinh Gulino. Minh Beta, founder of Beta Group, makes his directorial debut with this heartfelt film.



