Home / Arts and Entertainment / YRF Entertainment Taps Streaming Vet Saugata Mukherjee
YRF Entertainment Taps Streaming Vet Saugata Mukherjee
6 Apr
Summary
- Saugata Mukherjee appointed new Head of Content at YRF Entertainment.
- Mukherjee previously led content at SonyLIV, boosting its premium status.
- His expertise includes HBO Max India entry and building Hotstar.
YRF Entertainment has appointed Saugata Mukherjee as its new Head of Content, a strategic move to bolster its global streaming initiatives. Mukherjee, a content strategist with over two decades of experience, will lead the company's film and series content vision, reporting directly to CEO Akshaye Widhani. His appointment comes as the studio aims to strengthen its position in the evolving entertainment landscape.
Mukherjee joins from SonyLIV, where he was instrumental in elevating the platform's content offerings, including award-winning shows like 'Scam 1992' and 'Rocket Boys.' He also has a significant background in platform launches, having contributed to HBO Max's India market entry and the early development of Hotstar.
Yogendra Mogre will continue as Executive Producer and head of production at YRF Entertainment, collaborating with Mukherjee and Widhani on the upcoming content slate. This leadership enhancement underscores YRF Entertainment's commitment to producing bold, unique local content with global appeal.
