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TV Veteran Stern Reflects on Industry's Evolving Fun
30 Mar
Summary
- Stern, exiting Lionsgate, misses the business's past community feel.
- She believes the industry has become more transactional and less personal.
- Stern advocates for relationship-building over purely transactional deals.
Sandra Stern, a veteran of over 40 years in the entertainment industry, is set to retire from her role as vice chairman of Lionsgate's television group on March 31. Reflecting on her extensive career, Stern shared insights into the evolution of the television business.
She noted a significant shift from a personal, community-driven industry to a more transactional one. Stern recalled earlier days when networking and social interactions were integral to deal-making, contrasting it with the current climate.
Stern highlighted the importance of relationships in business, advocating for a more personal approach. She shared an anecdote about securing a series order by bringing bagels to an executive, emphasizing that making an effort can be meaningful.
During her career, Stern was instrumental in developing hits like 'Mad Men' and 'Orange Is the New Black.' She recalled the challenges and triumphs associated with these projects, including navigating complex negotiations with AMC and Netflix.
Looking ahead, Stern expressed optimism for the future of storytelling, despite industry consolidation. She believes that while business models will continue to change, the fundamental love for stories will endure, ensuring the industry's resilience.
