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Sandra Bullock's Surprise Instagram Launch
17 Apr
Summary
- Bullock joined Instagram to support Practical Magic 2 release.
- Her account gained 5 million followers with only two posts.
- She plans to avoid selfies and makeup tutorials on her account.
Actress Sandra Bullock, 61, has officially joined Instagram, creating an account to support the upcoming release of "Practical Magic 2." Bullock revealed at CNBC's Changemakers 2026 event on April 16 that her social media presence was initially for "learning and shopping" due to her two children.
Approached by Warner Bros. Motion Picture Group, Bullock developed a plan to launch her account, starring alongside Nicole Kidman in the sequel. She confessed to being "not spontaneous" and wanting to avoid appearing foolish online, stating, "I will not be doing selfies or makeup tutorials." Bullock expressed excitement about contributing and joked about potentially launching a makeup line if her account proves successful.
Bullock created her account in February 2026 and has already attracted 5 million followers with just two posts. Her initial post on April 15, 2026, featured a margarita, prompting a comment from Kidman. A subsequent post showed Bullock and Kidman on the red carpet promoting the sequel, which wrapped filming in September 2025.
