Home / Arts and Entertainment / Spider-Man's Secret Tech: Samsung Powers New Adventure
Spider-Man's Secret Tech: Samsung Powers New Adventure
18 Jun
Summary
- Samsung Galaxy devices are prominently featured throughout the new Spider-Man film.
- A real-time interactive 'Spidey Tracker' experience will launch on Wednesday.
- The film aims to match the box-office success of its predecessor, 'No Way Home'.
Samsung's Galaxy devices are set to play a significant role in the upcoming "Spider-Man" movie, "Brand New Day," which is slated for release on July 31. Characters will utilize Galaxy Z Flip, Z Fold, and Galaxy Watch phones, integrating everyday technology into the superhero's world. Samsung aims to highlight how its devices keep users connected, even in extraordinary circumstances.
A key promotional element launching on Wednesday is a real-time interactive experience called "Spidey Tracker." Developed with Galaxy phones, this feature will allow fans to follow Spider-Man's activities through a dedicated website and social media. The initiative seeks to deepen fan engagement by offering surprises and a sense of community connection.
This new installment follows the immense success of "Spider-Man: No Way Home," which significantly boosted Sony's Spider-Man franchise and became one of 2021's highest-grossing films. The studio and Samsung are collaborating to extend the narrative beyond the screen, fostering a connection between fans, technology, and the beloved web-slinger.
