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Sam Fender's School Choir Sings on John Lewis Ad
3 Nov
Summary
- Old school pupils featured on Fender's John Lewis Christmas ad cover.
- The singer reunited with Easington Colliery Band for the track.
- Proceeds from the single support Teenage Cancer Trust and Action for Children.
Singer Sam Fender collaborated with current pupils from his old school, John Spence Community High School in North Shields, for this year's John Lewis Christmas advertisement. The students provided vocals for Fender's cover of The Rolling Stones' "You Can't Always Get What You Want." This unexpected collaboration was initiated after Fender encountered his former head of music, Damien Grazzer, during the summer holidays.
Grazzer described the invitation as a "real shock" but an "amazing experience" for the children involved. The pupils had only one day to rehearse, and Fender made an emotional appearance during the recording session, reminiscing about his school days. The track also features the Easington Colliery Band, with whom Fender previously worked on his last album.
Proceeds from the sale of the single, which also includes Fender's 2020 cover of "Winter Song," will be donated to the Teenage Cancer Trust and Action for Children. Principal cornet player Dan Robson of the Easington Colliery Band expressed excitement about the renewed collaboration, noting it has developed into a strong working relationship.
