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Saif Ali Khan: New Face of Magnum Luggage
7 Sep
Summary
- Saif Ali Khan named brand ambassador for Magnum by Safari.
- Magnum luggage offers trolley bags starting at ₹1,400.
- Campaign will roll out across Flipkart and brand touchpoints.
Magnum by Safari, a luggage brand from Safari Industries, has announced Bollywood actor Saif Ali Khan as its new brand ambassador. This partnership aims to merge Khan's individualistic style with the brand's 'Swag On The Move' ethos, which emphasizes modern design, practicality, and affordability for Indian travelers.
Saif Ali Khan, recognized for his sophisticated image, will now represent Magnum by Safari in its forthcoming campaigns. The brand positions its luggage as an extension of personal style, offering trolley and duffle bags at accessible price points, with trolleys beginning at ₹1,400.
Mr. Sudhir Jatia, Managing Director of Safari Industries, stated that the partnership with Saif Ali Khan aligns with Magnum by Safari's vision of delivering premium quality and modern aesthetics. The campaign featuring Khan is set to launch across key brand and consumer touchpoints, with a significant focus on Flipkart, the brand's exclusive online sales channel.
This new association is expected to enhance Magnum by Safari's standing in the luggage market and broaden its consumer reach. The announcement comes as Saif Ali Khan prepares for his upcoming film 'Haiwaan'.
