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SAG-AFTRA Staffers Move to Unionize Amid Hollywood Strikes
26 Mar
Summary
- SAG-AFTRA communications and marketing staff are organizing.
- They aim to join the National Organization of Legal Services Workers.
- This occurs during ongoing Hollywood labor negotiations and strikes.

Communications and marketing employees at SAG-AFTRA have declared their intent to unionize. They are seeking to join the National Organization of Legal Services Workers (NOLSW), an affiliate of Unite Auto Workers Local 2320, which already represents organizers within SAG-AFTRA.
This development involves a group of approximately 16 staff members, including writers, social media specialists, and producers. NOLSW expressed pride in supporting the team's pursuit of better wages, working conditions, and protections against artificial intelligence.
The announcement coincides with SAG-AFTRA's ongoing negotiations with studios and streamers for a new film and television contract. The timing of this staff unionization may enhance the workers' leverage, as they seek voluntary recognition from their employer.
This situation echoes the ongoing strike by the Writers Guild of America West staff, which has impacted their bargaining efforts with the AMPTP. These WGA West staffers have been protesting at the SAG-AFTRA building, where negotiations are currently taking place.