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Ryan Reynolds: Less Money Kills Creativity
23 Nov
Summary
- Ryan Reynolds believes excessive time and money can stifle creativity.
- He received this advice from filmmaker Richard Curtis early in his career.
- Reynolds applies this principle to advertising for brands like Aviation Gin.
Ryan Reynolds imparted a significant lesson learned from acclaimed filmmaker Richard Curtis during The Wall Street Journal's CMO Summit. Reynolds stated that the advice, received early in his career, posits that excessive time and money are detrimental to creativity, believing they ultimately 'murder creativity.' This core principle has shaped his approach, extending even to the constraints of creating advertisements.
He explained how he applies this philosophy to promote brands such as Aviation Gin and Mint Mobile, finding ways to be effective within tight timeframes like 15 or 30 seconds. Reynolds also highlighted the power of humor and emotion in advertising, suggesting their combination creates a strong sense of unity and shared experience among audiences.
Beyond his professional insights, Reynolds discussed his personal life, including his parenting style. He described practicing 'soft parenting' with his four children, emphasizing the importance of creating a safe environment that allows for thoughtful decision-making rather than a 'fight or flight' response. This approach, he believes, encourages better outcomes for everyone.
