Ruben Östlund Launches Film Platform, MyList

Ruben Östlund, a two-time Palme d'Or winner, has co-launched MyList, a novel film recommendation platform. This venture, developed with fellow Swedish filmmakers Felix Herngren and Johan Kindblom, champions the idea that human taste is superior to algorithmic curation. The platform invites a diverse range of individuals, from artists to everyday film lovers, to curate personal film lists organized by themes.

MyList has debuted in Sweden, allowing users to discover films recommended by notable figures like Kirsten Dunst and Keanu Reeves. The platform aims to bridge the gap between industry insiders and the public, offering personal insights alongside film suggestions. Currently, it links to streaming options and plans to include theatrical screenings.