What is Taran Adarsh's view on the Rs 100 crores box office benchmark?

Taran Adarsh believes the Rs 100 crores benchmark is no longer as relevant for big-budget Hindi films starring today's actors, though it remains significant for mid-range cinema.

Why does Taran Adarsh consider 70 crores a misleading box office figure?

Adarsh considers celebrating Rs 60-70 crores for large films misleading, as it sets a lower expectation compared to what these films historically achieved under different market conditions.

How does Taran Adarsh compare 'Ghajini's' Rs 100 crores to current box office figures?

He contrasts 'Ghajini's' Rs 100 crores achievement from nearly two decades ago, under challenging conditions, with current celebrations of Rs 60-70 crores for major films, calling it 'funny'.

Home / Arts and Entertainment / Box Office Math: Why 70 Crores Isn't Success

Box Office Math: Why 70 Crores Isn't Success

15 Jan

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Summary

Rs 100 crores benchmark is less relevant for big Hindi films today.
Celebrating 60-70 crores for large films is misleading, says analyst.
Ghajini's first Rs 100 crores was achieved with fewer theatres and lower ticket prices.

Box Office Math: Why 70 Crores Isn't Success

The traditional Rs 100 crores box office milestone is losing its significance for large-scale Hindi films, according to film trade analyst Taran Adarsh. He noted that while achieving this figure remains a strong indicator for mid-range cinema, its application to current big-budget productions starring leading actors is becoming questionable. Adarsh specifically criticized the practice of portraying Rs 60-70 crores collections as a success for major films.

Adarsh drew a parallel to the industry's first Rs 100 crores film, 'Ghajini', which achieved the feat nearly two decades ago. He highlighted the vastly different conditions then, including fewer theaters, lower ticket prices, and less favorable show timings, making the achievement more substantial. Today, he contends, celebrating lower figures for blockbuster-level films is misleading and detracts from genuine commercial success.