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Rosie Huntington-Whiteley Designs Sizzling Swimwear Collection
7 Apr
Summary
- Rosie Huntington-Whiteley is the new ambassador for ViX Paula Hermanny.
- She co-designed three collections of swimwear and ready-to-wear.
- The collection features effortless, sensual, and timeless pieces.
Supermodel Rosie Huntington-Whiteley has been appointed the new ambassador for ViX Paula Hermanny, a luxury Brazilian swim and resort wear brand. This collaboration sees Huntington-Whiteley co-designing three collections with the brand's founder, Paula Hermanny. These collections feature both swimwear and ready-to-wear pieces, launching recently on a Tuesday.
Huntington-Whiteley's vision for the collection is to embody how women authentically live and travel. She described the pieces as effortless, sensual, and timeless, suitable for any global destination. This personal approach stems from her long-standing admiration for the ViX brand.
Paula Hermanny noted that Huntington-Whiteley embodies the ViX spirit, sharing an appreciation for thoughtful design, femininity, and a lifestyle inspired by travel. The collection's aesthetic is characterized by a minimalist palette influenced by Brazil's natural landscapes, focusing on craftsmanship and confidence-boosting designs.
The ViX x Rosie Huntington-Whiteley capsule collection is available for purchase on the brand's official website and at select retailers. Further details can be found on the ViX website, with updates available on their Instagram account.
