What is Rosalía's role with New Balance?

Rosalía has been a global ambassador for New Balance since 2025, collaborating on campaigns and product designs.

What are the key features of the redesigned New Balance 204L?

The redesigned 204L features a multi-piece mesh upper with suede overlays, embossed details, and a unique colorway, with scalloped detailing and ribbon laces.

When did Rosalía become a New Balance ambassador?

Rosalía became a global ambassador for New Balance in 2025.

Home / Arts and Entertainment / Rosalía Reimagines New Balance 204L Sneaker

Rosalía Reimagines New Balance 204L Sneaker

27 Feb

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Summary

Rosalía partners with New Balance for a refreshed 204L sneaker.
The sneaker features a blend of mesh, suede, and leather with unique details.
Campaign imagery showcases a muted Sea Salt and Linen colorway with feminine touches.

Rosalía Reimagines New Balance 204L Sneaker

Singer Rosalía has unveiled a romantic and subversive update to the New Balance 204L sneaker. This latest campaign, featuring visuals by Renell Medrano, showcases a refined interpretation of the cult-favorite silhouette. The reimagined 204L boasts a multi-piece mesh upper, complemented by suede overlays and embossed details. Its design incorporates a blend of modern and retro influences, with a low-profile outsole inspired by both the 2000s and 1970s.

The sneaker is presented in a muted Sea Salt and Linen colorway, enhanced with scalloped detailing and ribbon laces. This feminine aesthetic offers a soft counterpoint to the shoe's performance-oriented foundation. Rosalía, a global ambassador for New Balance since 2025, has consistently integrated the brand into her distinctive style.

Chris Davis, brand president at New Balance, praised Rosalía's collaborative approach, stating her vision has elevated the 204L into an artistic icon. The partnership underscores a shared commitment to blending legacy with progressive design, making this release a significant moment for both the artist and the sportswear brand.

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