Home / Arts and Entertainment / Roku's Howdy Service Now on Amazon Prime Video Channels
Roku's Howdy Service Now on Amazon Prime Video Channels
24 Mar
Summary
- Howdy streaming service is now accessible via Amazon Prime Video Channels.
- This move marks the first availability of Howdy outside Roku's platform.
- Howdy offers thousands of movies and series for $2.99 per month.
Roku's affordable streaming service, Howdy, has expanded its distribution by launching on Amazon's Prime Video Channels in the U.S. This strategic move, announced on March 24, 2026, marks the first time Howdy is available outside of Roku's own platform, making its content more accessible to a wider audience. Priced at $2.99 per month, Howdy offers a library of thousands of movies and TV series.
The service boasts over 10,000 hours of content, featuring titles from partners like Disney, Lionsgate, and Sony Pictures Entertainment, alongside exclusive Roku original series. Howdy is positioned as a supplementary subscription, designed to complement major streaming services rather than compete with them. Its introduction to Prime Video Channels allows subscribers to add Howdy to their existing Prime Video subscriptions.
Roku has expressed satisfaction with Howdy's reception since its debut in August 2025, highlighting its mission to make entertainment more accessible. The expansion to Prime Video Channels is seen as a significant step in achieving this goal by offering an ad-free experience at an affordable price. This partnership underscores Prime Video Channels' strategy to broaden its content offerings for customers.
