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AI Fuels Indie Film Boom: Avary's New Strategy
16 Feb
Summary
- Roger Avary is producing three AI-driven films with Massive AI Studios.
- Investors are drawn to AI projects, making indie film funding easier.
- Avary sees AI as advanced visual effects, reducing production costs significantly.
Roger Avary, co-writer of "Pulp Fiction," has embraced generative AI, partnering his production company, General Cinema Dynamics, with Massive AI Studios. This collaboration has resulted in three AI-driven films now in active production. Avary, an independent director who previously faced significant challenges securing funding, explained that the inclusion of "AI" in project descriptions has dramatically improved investor interest.
"Just put AI in front of it, and all of the sudden, you're in production on three features," Avary stated, highlighting the current market's enthusiasm for AI-related ventures. The slate includes a Christmas movie slated for release later this year, a faith-based film targeted for Easter 2027, and a large-scale romantic war epic.
Avary likens AI in filmmaking to advanced visual effects, recalling his work on "Beowulf." He emphasizes that what once cost a million dollars per minute for such effects now costs only $5,000, describing the current output as "amazing" and revolutionary for independent cinema.
This move by Avary follows Darren Aronofsky's studio, Primordial Soup, releasing their AI-animated series "On This Day ... 1776." Concurrently, Senators Adam Schiff and John Curtis are introducing the Copyright Labeling and Ethical AI Reporting Act. This bill mandates that AI companies disclose copyrighted training data, though it does not require licensing, which is currently the subject of ongoing lawsuits.
