Robert Irwin Dreams Australia with Qantas

Wildlife conservationist Robert Irwin is the face of Qantas's latest "Australia in the Sky" campaign. The creative features multiple versions of Irwin, with one showing him in a business class seat surrounded by himself, emphasizing the airline's distinctly Australian hospitality.

Filmed at Australia Zoo and on a Qantas aircraft, the campaign highlights Australian slang, like "nah yeah" meaning yes. Irwin also discovers a Qantas staff member has his artwork tattooed on their arm. The campaign aims to evoke the feeling that Australia begins the moment passengers board.

Irwin is promoting Qantas Explorer fares, a joint initiative with Tourism Australia offering discounted travel to over 45 Australian destinations. Qantas will also support the 2026 Steve Irwin Gala in Brisbane, benefiting Wildlife Warriors, an organization founded by Robert's parents.

Qantas Group Chief Brand Officer Danielle Keighery stated Irwin is ideal for showcasing Australia, with the onboard experience beginning at boarding. Irwin expressed his lifelong connection to Qantas, recalling early memories of flying with the airline and feeling at home with their hospitality.