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Rihanna's Pride Line Features Elon Musk's Estranged Trans Daughter
31 May
Summary
- Vivian Wilson, Elon Musk's transgender daughter, models in Rihanna's new campaign.
- The campaign features Vivian Wilson in a new Savage x Fenty Pride collection.
- Wilson has spoken about her estrangement from her father, Elon Musk.

Rihanna's Savage x Fenty brand has enlisted Vivian Wilson, the transgender daughter of Elon Musk, for its latest Pride-themed collection. The 22-year-old model, who is estranged from the Tesla founder, appears in new campaign photos wearing a tasseled black bra and matching panties. These garments feature pro-queer messaging.
Wilson's modeling career has recently taken off, including a previous collaboration with Rihanna for a Valentine's campaign. Her involvement in the current Pride collection was announced by Savage x Fenty on Instagram on Friday, May 29th. Fans have praised Wilson's confident poses and stunning appearance in the campaign.
In recent years, Wilson has gained prominence in the fashion industry, gracing the cover of Teen Vogue and collaborating with brands like Wildfang and Tomboyx. She debuted on the runway at New York Fashion Week in September, walking for CHRISHABANA's Spring 2026 show. Wilson has publicly shared her struggles with public attention and her past discomfort with displaying her body.
Vivian Wilson, formerly Vivian Musk, legally dropped her father's surname. She has spoken candidly about her difficult relationship with Elon Musk, detailing his lack of support and critical remarks about her transgender identity. Musk's past comments included stating she was "not a girl" and "figuratively dead."