RJ's 'Playful Side' Show Hits NBA Channels

NBA champion Richard Jefferson is expanding his media footprint with "The Richard Show," set to launch across all NBA social and digital platforms on Christmas Eve. This new interview program will feature Jefferson sitting down with players to uncover their more playful and unexpected sides. The debut episode will star Knicks guard Jalen Brunson, marking a significant moment for Jefferson, who grew up idolizing NBA broadcasts.

Jefferson's journey into media was influenced by his childhood passion for basketball and later by improv classes, which he took to enhance his on-air presence. While his "Road Trippin'" podcast has a strong following, "The Richard Show" positions him as the sole host, allowing for a more intimate and fun interview style. He draws inspiration from comedic figures and shows like "Between Two Ferns," aiming to create a relaxed environment for athletes to share candid moments.

"The Richard Show" is envisioned as a growing library of player interviews, with plans for further episodes featuring prominent NBA personalities like Draymond Green and Robert Horry. Jefferson also intends to conduct more interviews during the NBA All-Star Game, with those episodes scheduled for release during the 2026 NBA Playoffs. He aims to connect players directly with fans, highlighting their off-court personalities and endeavors.