Home / Arts and Entertainment / Rhode Tour Kicks Off: Fans Brave Heat for Beauty Merch
Rhode Tour Kicks Off: Fans Brave Heat for Beauty Merch
13 Jun
Summary
- Rhode's summer station tour commenced with a pop-up event in Newport.
- Fans began queuing overnight to secure exclusive merchandise and collection items.
- The brand collaborated with local Newport businesses, including The Nitro Bar.
Rhode, the beauty brand founded by Hailey Bieber, has initiated its global summer station tour with a notable pop-up event hosted in Newport. This exclusive event, which ran from June 11 to June 14, drew considerable attention, with eager fans beginning their wait as early as Thursday night to access the brand's latest summer collection.
The pop-up offered attendees the chance to purchase sought-after bronzers and an exclusive Rhode Island-themed sweatshirt. Recognizing Newport's increasing appeal, particularly with younger consumers and its recent viral fame on platforms like TikTok, Rhode integrated local flavor by providing goodies from establishments such as The Nitro Bar and Co-Dough to those in line.
This initiative marks a significant step for Rhode's expansion, choosing Newport as its first stop, a decision that pleasantly surprised many, as they anticipated a larger metropolitan area like New York City or Boston. The brand's presence underscored the evolving landscape of retail and brand engagement, leveraging local charm and digital trends.
