Reggaeton Star Rauw Alejandro Unveils Ambitious 'Cosa Nuestra' Tour in 2025

As of October 2025, reggaeton superstar Rauw Alejandro has been captivating audiences with his groundbreaking 'Cosa Nuestra' tour. The tour, which kicked off earlier this year, has already grossed an impressive $91.7 million and sold over 562,000 tickets across North America and Europe.

Rauw's 'Cosa Nuestra' tour is a departure from the typical reggaeton concert, offering a sophisticated, Broadway-inspired production that immerses fans in a captivating narrative. The four-act show features a live six-piece band, eight dancer-actors, and elaborate costumes that channel the elegance and glamour of 1970s New York. Rauw himself takes on the alter ego of 'Don Raúl,' a suave Nuyorican hipster navigating the Big Apple.

The tour's ambitious concept has been in the works for over a year, as Rauw and his team meticulously planned every aspect to bring his vision to life. Rauw's new management team, led by co-manager Jorge "Pepo" Ferradas, has been instrumental in helping the artist streamline his operations and execute his creative vision.

With its seamless storytelling and fusion of Rauw's signature perreo, electro-funk, and R&B sounds with traditional Latin genres like salsa and bomba, the 'Cosa Nuestra' tour has set a new standard for live performances in the reggaeton genre. Rauw's dedication to his craft and his deep connection to his Puerto Rican roots have been the driving forces behind this groundbreaking production.