Rauw Alejandro Celebrates Puerto Rican Bomba Music in Cinematic iPhone Short Film

On November 7th, 2025, Puerto Rican singer Rauw Alejandro released a cinematic short film that celebrates the bomba, a powerful and deeply rooted musical tradition from his native island. The video, shot on an iPhone 17 Pro, was created in collaboration with Apple and showcases the natural beauty and cultural richness of Puerto Rico.

At the start of the film, Alejandro describes bomba as "the earth turned into sound, a heartbeat that came from Africa and blossomed in Puerto Rico." He emphasizes that bomba is more than just music - it is a "living dialogue between the drum, the body, and the collective voice," a tradition born of resistance that continues to be a celebration of freedom.

The video features stunning footage of Puerto Rico's waterfalls, rainforests, and "cultural guardians" of the bomba tradition, including the island's iconic vejigantes. Halfway through the film, Alejandro's song "Besito en la Frente" begins, with the singer standing in a wide field surrounded by bomba dancers as he sings and moves to the rhythm.

The video was directed by Alejandro and creative director Martin Seipel, who pushed the iPhone's capabilities to the limit, capturing slow-motion shots and low-light scenes. "Creating for Apple and alongside Rauw Alejandro was a real challenge, but I feel I've fulfilled one of my dreams," said Seipel.