What did Aamir Khan suggest about India's cinema screens?

Aamir Khan suggested that India needs more cinema screens, proposing an increase to a hypothetical 15,000 screens to boost film business potential.

Why does Akshaye Rathi believe India needs more films than screens?

Akshaye Rathi argues that new screens require consistent, wide-appeal films to be economically viable, and the current content ecosystem does not support a large increase in infrastructure.

What is the main point of contention between Aamir Khan and Akshaye Rathi?

The main point of contention is whether the priority for India's film industry should be increasing the number of cinema screens or focusing on producing more films that can sustain existing and future theaters.

Home / Arts and Entertainment / Exhibitor Rathi: Content, not screens, India's film need

Exhibitor Rathi: Content, not screens, India's film need

7 Feb

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Summary

Exhibitor Akshaye Rathi counters Aamir Khan's screen expansion idea.
Rathi emphasizes content quality over theatrical infrastructure growth.
Sustainable business requires wide-appeal films, not just more screens.

Exhibitor Rathi: Content, not screens, India's film need

Exhibitor Akshaye Rathi has initiated a significant industry discussion by addressing Aamir Khan's recent comments on India's theatrical infrastructure. Khan had proposed that increasing the number of cinema screens, potentially to 15,000, would significantly boost film business potential.

Rathi countered Khan's theoretical viewpoint, grounding it in the realities of exhibition. He questioned the necessity of a vast screen increase when current releases often have limited reach, particularly for the majority of existing screens beyond major urban centers.

Rathi stressed the distinction between infrastructure and content, noting that while building screens is feasible, their economic viability hinges on a consistent supply of compelling films. He argued that exhibitors cannot thrive on only a few major releases annually.