Ranveer Singh Turns Tile Expert for Gresbond

Ranveer Singh has been appointed as the brand ambassador for Gresbond by Kajaria, a tile-fixing solutions brand from Kajaria Ceramics Limited. His new role will feature him in the upcoming national campaign, 'Tile Expert Ka Tile Adhesive', set to roll out across India starting October 16, 2026. This partnership deepens Singh's existing ties with Kajaria.

The campaign aims to educate consumers about the significance of selecting appropriate products for tile installation and upkeep. It will spotlight Gresbond's range of adhesives, grouts, and other solutions crucial for the durability of tiled surfaces. These products cater to various applications, including ceramic, vitrified, and large-format tiles.

Kartik Kajaria stated that this association is pivotal for expanding Gresbond's market presence and introducing more consumers to the tile-fixing category. He noted the extensive development of Gresbond's products, manufacturing, and distribution network over the past few years, with a current focus on reaching a broader audience. The campaign, designed to be engaging and memorable, will communicate the message that a beautiful tile installation requires expert fixing to endure.

The marketing initiative will span digital platforms, social media, out-of-home advertising, and on-ground activations from October 16. Gresbond offers a comprehensive portfolio including tile adhesives, epoxy and cementitious grouts, cleaners, and tiling tools suitable for diverse indoor and outdoor environments.