Randall Park Channels Shatner as Priceline's New Negotiator

Randall Park, star of "Always Be My Maybe" and Marvel's Jimmy Woo, is the new face of Priceline's "Negotiator" ads, succeeding William Shatner. Park views the role seriously, approaching it with the same dedication as any acting part and considering the character's spy-like tropes.

He shared a past travel anecdote where a road trip to see his then-girlfriend in Indiana turned into a nightmare. Park fell seriously ill with viral meningitis in Wyoming and required hospitalization in Chicago, ultimately forcing him to abandon the trip and fly home. Despite this setback, the couple remained together for about a year.

Park also fondly recalled a recent trip to London with his parents, a memory he cherishes, especially after his father's passing. This trip, along with his 50th birthday, inspired a focus on health, leading him to complete his first marathon in New York City in 2025.

In addition to his new role with Priceline, Park currently stars as Gabe in the AMC series "The Audacity."