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Rana Daggubati on Indie Films, Family Dramas & Global Tequila
6 Mar
Summary
- Rana Daggubati champions unconventional stories and supports indie cinema.
- Family dramas are experiencing a resurgence in Telugu cinema.
- Rana Daggubati's tequila brand, Loca Loka, achieved global success.

Rana Daggubati, known for his diverse ventures beyond acting, emphasizes that storytelling remains central to his career. He actively supports unconventional narratives and indie productions, noting the achievement of pushing the independent envelope with his film Kaantha, though acknowledging the ongoing effort to balance indie appeal with mass audiences.
Contrary to a perceived decline, Daggubati highlights a recent surge in family-oriented dramas in Telugu cinema, with major successes during the last two Sankrantis. He asserts that family entertainment and relatable stories, like father-son relationships, will continue to resonate strongly in India.




