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Rams Draft: Ice Cube's Son Stars in 'Thursday'
18 Apr
Summary
- Sons of Ice Cube and Chris Tucker star in Rams' 'Thursday'.
- The campaign reimagines the iconic 1995 comedy 'Friday'.
- Filming occurred at the original 'Friday' house location.
The Los Angeles Rams' new draft campaign, "Thursday," stars O'Shea Jackson Jr. and Destin Tucker, sons of comedy legends Ice Cube and Chris Tucker. This creative initiative is a reimagining of the iconic 1995 film "Friday," celebrating its cultural significance.
The campaign was filmed at the original "Friday" house in West Athens, near Inglewood, capturing the anticipation for the upcoming NFL Draft. It features other notable personalities like Terry Crews and YG, aiming to connect with Los Angeles culture and its fans.
This project is part of a broader slate of fan-engaging draft activities organized by the Rams. These include a pop-up fan experience and a block party, with proceeds benefiting the Rams Foundation.
