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Ramayana Preponed: Diwali Blockbuster Moves Up a Week
27 May
Summary
- Ramayana's release is strategically moved to October 30, a week before Diwali.
- The film is shot for IMAX, aiming for strong international market performance.
- Godzilla Minus Zero, also filmed for IMAX, is set for a November 6 release.
The upcoming film 'Ramayana' is slated for a strategic theatrical release on October 30, one week prior to the Diwali festivities. This adjustment from its initial Diwali day release aims to allow the film to gain traction and positive word-of-mouth before the peak holiday business period.
The decision to pre-pone the release is further influenced by the film's production for IMAX format. This move is expected to capitalize on international demand, particularly in North America, for large-format cinematic experiences.
This strategic positioning also comes as 'Godzilla Minus Zero,' another IMAX-filmed production from Japan, is scheduled for release on November 6. The IMAX corporation has acknowledged both films as significant crowd-pullers.
Producer Namit Malhotra has indicated that 'Ramayana' will aim for the biggest overseas release ever for an Indian film, leveraging the IMAX screens secured by this earlier release date.
