Ramayana Film's Midnight Madness: Shows at 4:50 AM!

The film Ramayana is generating significant buzz, evidenced by an extraordinary number of post-midnight and early morning cinema shows being added in Mumbai, Pune, and Ahmedabad. Typically, such late-night screenings are limited to a film's opening weekend, especially with strong advance bookings. However, Ramayana, released on Thursday, November 5, just before Diwali, saw demand escalate as the holiday season commenced, leading to capacity issues in theatres.

Exhibitors are now adding an "unbelievable" number of midnight shows to meet the demand. In Mumbai, screenings are as late as 2:10 am and 3:05 am, with Maxus Bhayander featuring a startling 4:50 am show. Pune and Ahmedabad are also participating in this trend, offering multiple late-night options. Notably, no IMAX shows have been added in this timeframe, despite the film's popularity in premium formats.