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Ranbir Kapoor's Ramayana Eyes China Box Office Gold
19 Jul
Summary
- Ramayana's star cast to promote film in China starting September 24.
- The film is slated for a global release in November this year.
- China's massive box office potential, demonstrated by 'Dangal', is key.
Ranbir Kapoor, along with co-stars Sai Pallavi and Yash, is set to visit China for the promotion of the upcoming film 'Ramayana Part 1'. The promotional tour commences on September 24, preceding the film's global release in November this year. The stars will engage with the Chinese press, and the film is expected to be screened at the Pingyao International Film Festival.
The strategy mirrors the success of Aamir Khan's 'Dangal,' which achieved over Rs 1,305 crore in China. This precedent highlights the immense potential of the Chinese box office to significantly boost a film's global earnings. 'Ramayana,' with an estimated budget of around Rs 4,000 crore for its two-part franchise, aims to tap into this market to ensure profitability.
Cultural commonalities between Indian mythology and Chinese folklore may also contribute to 'Ramayana's' appeal in China. Films like 'Ne Zha 2' have demonstrated the power of the Chinese market to drive massive box office numbers. Directors and producers are optimistic that 'Ramayana,' with its lavish scale and international VFX, can capture the audience's attention.
