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AI vs. Stars: Varma's Bold Take
5 Oct
Summary
- Filmmaker Ram Gopal Varma suggests adapting to AI, not fighting it.
- Janhvi Kapoor's AI-morphed video sparked industry-wide backlash.
- Varma believes public statements amplified the controversial deepfake.
Filmmaker Ram Gopal Varma has made a notable statement regarding the Telugu film industry's strong response to an AI-generated video featuring Janhvi Kapoor. Varma suggests that direct opposition to artificial intelligence is a losing battle.
He advises industry members to "join" AI rather than fight it, warning that resistance could lead to obsolescence. This perspective contrasts sharply with the industry's collective condemnation of the deepfake.
Several prominent actors, including Jr NTR, Chiranjeevi, and Vijay Deverakonda, have spoken out forcefully against the manipulated content. They have called for strict regulatory measures and legal action against those responsible.
Varma, however, has previously indicated that public statements and outrage might inadvertently amplify such content. He argued that the outcry drew significant attention to the objectionable clip, suggesting a quieter approach to apprehending the perpetrator would have been more effective.
