Rajkummar Rao's Minute-Long Hair Test for Awareness

During Hair Loss Awareness Month, actor Rajkummar Rao is the face of Traya's new digital campaign aimed at raising awareness about early hair loss detection. The campaign highlights a simple, at-home hair pull test that takes under a minute to perform.

This screening method involves gently pulling about 40-50 hair strands. If fewer than five strands come out, it's considered normal shedding. However, if six or more strands are consistently lost, it may indicate active hair loss requiring attention.

Rajkummar Rao stated that the test's simplicity allows anyone to check their hair health easily. Traya's co-founder, Saloni Anand, added that the test is a first step, and identifying the root cause through proper evaluation is essential for effective, personalized treatment.

Traya encourages individuals noticing signs of hair loss to take their doctor-backed Hair Test. Based on the results, their team of over 200 doctors recommends personalized hair kits, with prescriptions signed by a qualified doctor.