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Home / Arts and Entertainment / RadicalMedia: Beyond Commercials to Broadway & Beyond

RadicalMedia: Beyond Commercials to Broadway & Beyond

11 Dec

•

Summary

  • RadicalMedia evolved from commercials to diverse media like film and VR.
  • Filmed 'Hamilton' boosted Disney+ subscriptions and theater interest.
  • New VR film 'Bono: Stories of Surrender' pushed technological boundaries.
RadicalMedia: Beyond Commercials to Broadway & Beyond

Co-founder Jon Kamen established RadicalMedia in 1993 with a vision to transcend commercial work, embracing the evolving media landscape. Today, the company boasts a broad portfolio encompassing television, film, documentaries, and immersive experiences.

Notable productions include QuestLove's "Summer of Soul" and the cinematic capture of "Hamilton" for Disney+. This filmed "Hamilton" not only drove substantial Disney+ subscriptions but also reignited global interest in seeing the live Broadway show. RadicalMedia also produced "Bono: Stories of Surrender," the first feature film for Apple Vision Pro, pushing the boundaries of immersive storytelling.

Despite industry consolidation fears, Kamen and president David Sirulnick remain optimistic, emphasizing the enduring need for quality storytelling. They trust human instinct over algorithms for project selection and believe filmed stage productions enhance, rather than cannibalize, live theater attendance, advocating for preservation of original performances.

Disclaimer: This story has been auto-aggregated and auto-summarised by a computer program. This story has not been edited or created by the Feedzop team.
RadicalMedia worked closely with the "Hamilton" creative team to film a cinematic version, preserving the original cast and releasing it on Disney+ during the pandemic.
It's the first feature-length film made for Apple Vision Pro, created by RadicalMedia, offering an immersive experience modified through innovative technology.
RadicalMedia advises aspiring professionals to maintain patience, flexibility, and perseverance, embrace industry changes, and continuously learn new technologies and skills.

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