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RadicalMedia: Beyond Commercials to Broadway & Beyond
11 Dec
Summary
- RadicalMedia evolved from commercials to diverse media like film and VR.
- Filmed 'Hamilton' boosted Disney+ subscriptions and theater interest.
- New VR film 'Bono: Stories of Surrender' pushed technological boundaries.
Co-founder Jon Kamen established RadicalMedia in 1993 with a vision to transcend commercial work, embracing the evolving media landscape. Today, the company boasts a broad portfolio encompassing television, film, documentaries, and immersive experiences.
Notable productions include QuestLove's "Summer of Soul" and the cinematic capture of "Hamilton" for Disney+. This filmed "Hamilton" not only drove substantial Disney+ subscriptions but also reignited global interest in seeing the live Broadway show. RadicalMedia also produced "Bono: Stories of Surrender," the first feature film for Apple Vision Pro, pushing the boundaries of immersive storytelling.
Despite industry consolidation fears, Kamen and president David Sirulnick remain optimistic, emphasizing the enduring need for quality storytelling. They trust human instinct over algorithms for project selection and believe filmed stage productions enhance, rather than cannibalize, live theater attendance, advocating for preservation of original performances.
