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Rachel Sennott Chases Met Gala Invite in New Marc Jacobs Film
23 Apr
Summary
- Rachel Sennott stars in and wrote Marc Jacobs' new pre-fall campaign film.
- The film 'The Scene' follows Sennott's journey to a viral moment for a Met Gala invite.
- The campaign highlights the desire for visibility and being seen.

Rachel Sennott, known for her role in 'I Love LA,' has taken on a multi-faceted role for Marc Jacobs' pre-fall 2026 campaign. She not only stars in the new campaign but also wrote 'The Scene,' a short film centered around the brand's Scene bag and Sennott's aspiration to attend the Met Gala. The film depicts a "chaotic, comedic day" in Manhattan as Sennott navigates her way to achieve a viral moment, aiming for a coveted invitation. The campaign captures the energy of moments where one feels either seen or invisible, with the collection designed to complement this spirit.
'The Scene' is introduced as the initial installment in an ongoing series of scripted micro-dramas to be released on Marc Jacobs' social media channels. The overarching theme is the universal quest for visibility and the power it confers. Alongside Sennott, the campaign features cameos from Francesca Scorsese, Morgan Maher, True Whitaker, and Sandra Bernhard. It is speculated that Sennott might appear at the Met Gala on May 4th. The Scene bag itself is available in three sizes and colorways, distinguished by signature hardware, a sculptural silhouette, and a J Marc logo. The pre-fall collection also updates popular items like the tote bag and Snapshot with new color options.