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Rachel Dratch Debuts as "Pumpkin Spice" at VMAs

Summary

  • Rachel Dratch introduced her "Pumpkin Spice" character at the VMAs.
  • She presented alongside Emma Bunton, "Baby Spice."
  • Dratch's character is Dunkin's new "Pumpkin Spice" campaign icon.
Rachel Dratch Debuts as "Pumpkin Spice" at VMAs

Rachel Dratch made a memorable appearance at the MTV Video Music Awards on Sunday, September 27, 2026, by debuting her "Pumpkin Spice" character. This persona, positioned as the "long-lost sixth member" of the Spice Girls, was recently launched as part of Dunkin's latest advertising campaign.

Dratch, alongside Emma "Baby Spice" Bunton, presented an award at the VMAs. Their appearance included a humorous two-part sketch centered on Dratch's quest for a Dunkin' Pumpkin Spice Latte. In one segment, she humorously proved her identity as "Pumpkin Spice" to a crew member by presenting vintage magazines.

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