Morocco's Book Capital: An Uncrowded Gem

Morocco's tourism sector is experiencing significant growth, with a goal to attract 26 million international visitors by 2030. However, the capital city, Rabat, has seen visitor numbers increase by a modest 3%, remaining a peaceful alternative to bustling destinations like Marrakesh. This quietude is characterized by crowd-free lanes and a serene atmosphere, a stark contrast to the more frequented tourist hubs.

This serene capital is preparing for a surge in interest following its designation as the 2026 Unesco World Book Capital. The honor celebrates Rabat's deep-rooted literary history, supported by 54 publishing houses, numerous historic libraries, and independent bookstores. It also hosts one of the continent's largest book fairs.

To mark this prestigious title, Rabat will host a year-long series of events throughout 2026. These festivities will include engaging book-related activities, writing workshops, and reading marathons. This initiative aims to draw attention to Rabat's unique cultural offerings and literary scene, inviting travelers to discover its charm.