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PVR INOX Upgrades 150 Screens for Ramayana 3D
5 Nov
Summary
- 150 additional screens upgraded to next-generation 3D technology.
- PVR INOX's 3D-enabled network now totals 1,087 screens nationwide.
- Upgrades aim to offer more local viewing choices for the Ramayana film.
PVR INOX Limited has significantly expanded its 3D cinema capabilities, upgrading an additional 150 screens with next-generation 3D technology. These enhancements were primarily implemented for the release of the film "Ramayana", which premiered across India on Thursday.
This latest upgrade increases the company's total 3D-enabled network to an impressive 1,087 screens throughout the country. The strategic move involves transforming existing 2D auditoriums, thereby expanding viewing options within familiar cinema locations.
This initiative ensures that a wider audience can enjoy films in their preferred 3D format locally. PVR INOX aims to enhance the big screen experience, making it more accessible and engaging for moviegoers nationwide.
The rollout of these upgraded screens is distributed across five regions, with the South leading the effort with 57 screens, followed by the North with 46 screens.