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Dhurandhar Film Drives PVR INOX to Record Post-Covid Footfalls
5 Feb
Summary
- Breakout film 'Dhurandhar' significantly boosted PVR INOX's box office.
- Cinema footfalls reached highest levels since the Covid-19 pandemic.
- Content quality, not just star power, is now driving audience turnout.
PVR INOX experienced its highest quarterly footfalls and best nine-month performance since the Covid-19 pandemic, largely due to the breakout success of the film 'Dhurandhar'. This compelling film contributed nearly 30% of the company's box office collections in the December quarter, demonstrating how a single strong title can significantly boost multiplex performance. This success occurred despite a weak festive slate and underperforming anticipated releases earlier in the quarter.
The strong performance signals a structural shift in the Indian exhibition industry, with content quality emerging as the primary driver of audience turnout, rather than solely relying on star power. Movies featuring relatively new actors and without initial blockbuster expectations also delivered solid theatrical numbers, indicating a broad-based revival in cinema-going. The company confirmed that the relatively quick debut of 'Dhurandhar' on Netflix, after an eight-week window, did not negatively impact its theatrical run, suggesting coexistence between theatrical and OTT platforms is viable.
PVR INOX anticipates this positive momentum to continue into the March quarter, supported by sequels like 'Dhurandhar 2' and other major releases. The evolving release calendar and improving content depth are expected to sustain footfalls and revenues in the upcoming quarters.
