How did 'Dhurandhar' impact PVR INOX's performance?

'Dhurandhar' significantly boosted PVR INOX's box office, contributing nearly 30% of its collections in the December quarter and driving record footfalls.

What is driving the recovery in the Indian exhibition industry?

The recovery is driven by content quality that connects with audiences, rather than solely relying on star power, with several new films exceeding expectations.

Does the quick OTT release of films affect theatrical runs?

PVR INOX noted that an eight-week theatrical-to-OTT window, like that of 'Dhurandhar', has become an industry norm and does not significantly cannibalize cinema revenues.

Home / Arts and Entertainment / Dhurandhar Film Drives PVR INOX to Record Post-Covid Footfalls

Dhurandhar Film Drives PVR INOX to Record Post-Covid Footfalls

5 Feb

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Summary

Breakout film 'Dhurandhar' significantly boosted PVR INOX's box office.
Cinema footfalls reached highest levels since the Covid-19 pandemic.
Content quality, not just star power, is now driving audience turnout.

Dhurandhar Film Drives PVR INOX to Record Post-Covid Footfalls

PVR INOX experienced its highest quarterly footfalls and best nine-month performance since the Covid-19 pandemic, largely due to the breakout success of the film 'Dhurandhar'. This compelling film contributed nearly 30% of the company's box office collections in the December quarter, demonstrating how a single strong title can significantly boost multiplex performance. This success occurred despite a weak festive slate and underperforming anticipated releases earlier in the quarter.

The strong performance signals a structural shift in the Indian exhibition industry, with content quality emerging as the primary driver of audience turnout, rather than solely relying on star power. Movies featuring relatively new actors and without initial blockbuster expectations also delivered solid theatrical numbers, indicating a broad-based revival in cinema-going. The company confirmed that the relatively quick debut of 'Dhurandhar' on Netflix, after an eight-week window, did not negatively impact its theatrical run, suggesting coexistence between theatrical and OTT platforms is viable.