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Punchup Live Founder Envisions "Amazon of Live Entertainment"
3 Nov
Summary
- Punchup Live co-founder Danny Frenkel aims to build the company into the "Amazon of live entertainment"
- Punchup is a data-driven platform that helps comics connect with audiences and sell tickets
- Frenkel previously spent 13 years at Facebook, learning how to effectively monetize digital platforms
In 2025, Punchup Live, a ticketing platform co-founded by Danny Frenkel and Alex Dajani in 2023, is making waves in the live entertainment industry. Frenkel, who spent 13 years at Facebook, has a bold vision for Punchup: to become the "Amazon of live entertainment."
Punchup is a data-driven platform that aims to address the challenges in the fragmented live event ticketing landscape. Frenkel explains that the current system often leaves comedians and other performers without control over their own audience data and ticket sales. Punchup seeks to consolidate this process, providing artists with insights into fan locations and engagement, as well as tools to directly communicate with their audience.
By investing in data science and infrastructure, Punchup hopes to help comedians and other performers better understand the return on their marketing and promotion efforts. The platform also offers a seamless ticket-buying experience for fans, allowing them to discover nearby shows and purchase tickets in just a few clicks.
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Frenkel's inspiration for Punchup came from observing how successful comedians like Louis C.K. were able to build direct relationships with their fans. The goal is to bring that model to a wider range of performers, empowering them to take more control over their careers and connect with their audiences in a more meaningful way.
