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Project Y: Box Office Bust, Streaming Hit
24 Apr
Summary
- Project Y failed to meet box office expectations, selling only 140,000 tickets.
- The film's break-even target was approximately 1 million tickets.
- Project Y achieved Netflix's No. 1 ranking shortly after its streaming release.
The Korean film Project Y has experienced a dramatic shift in fortunes, moving from a theatrical underperformance to a streaming sensation. Released in cinemas, the crime drama centered on a heist failed to capture audience interest, selling a mere 140,000 tickets. This figure fell significantly short of the estimated 1 million tickets needed to break even, leading to its early withdrawal from theaters.
Following its cinematic struggles, Project Y found a new life on Netflix. The film quickly ascended the streaming charts, reaching the No. 1 position on the platform as of April 2026. This success highlights a stark contrast between its reception in theaters and its popularity among online viewers. The movie stars Han So Hee and Jeon Jong-seo, with a supporting cast including Kim Shin-rok and Kim Sung-cheol. The plot involves two women attempting to steal black money and gold bars worth 8 billion won, set against the backdrop of Seoul's Gangnam district.
