Priyanka Chopra Jonas: Ideas Are Entertainment's New Currency

Priyanka Chopra Jonas, speaking at the Cannes Lions conference on Wednesday, emphasized that "ideas are your currency" in the current entertainment industry. She pointed to the success of low-budget films like "Obsession" as evidence of diminished barriers for talent and filmmakers. Chopra Jonas, who has been building a Hollywood career for a decade, recalled early challenges due to a lack of industry connections.

She noted that non-English language films are increasingly finding global audiences, citing hits like "Squid Game" and "Parasite." Chopra Jonas is aiming for a "reinvention" in her English-language work to achieve the same genre and character variety she experienced in her Hindi-language career. She is currently working on "Varanasi," a Telugu-language project slated fordubbing in nearly 200 languages.

Chopra Jonas also shared how motherhood has profoundly changed her life and career approach. Her priorities have shifted, making her highly selective about her time and projects. She now navigates working-mom life with newfound respect for her own mother's experiences.