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Prince Edward champions arts access as Viva patron
29 Mar
Summary
- Prince Edward is the new patron of Viva Arts and Community Group.
- The Duke will champion cultural activity access in his new role.
- The charity operates The Viva Theatre in Soham, Cambridgeshire.
Prince Edward has been appointed the new patron of the Viva Arts and Community Group, a charity based in Soham, Cambridgeshire. This prestigious role signifies a significant endorsement for the organization, which was founded in 1997 by Dan Schumann.
In his capacity as patron, Prince Edward will champion increased access to cultural activities. Viva Arts operates The Viva Theatre, housed within a former biscuit mill, which the Duke officially opened in 2023. The announcement coincides with World Theatre Day.
Mr. Schumann expressed his elation, calling the patronage "incredible and extraordinary" and a "wonderful stamp of approval." He highlighted that the royal association greatly elevates the profile of their "tiny little charity." The Lord Lieutenant of Cambridgeshire also lauded the impact of Viva's work on the community.
