Prime Video Unveils 'Obsessed Fest' for YA Fandoms

Prime Video is expanding its reach to young adult audiences with a new initiative called 'Obsession Is In Session.' This program underscores the streamer's dedication to becoming a premier destination for YA content and fandoms.

The centerpiece of this initiative is Obsessed Fest, the streamer's first major fan event. Scheduled for June 27 in Los Angeles at nya Studios, this one-day immersive experience aims to bring popular fandoms to life. It will celebrate upcoming titles such as 'Every Year After,' 'The Love Hypothesis,' and 'Off Campus.'

Attendees at Obsessed Fest can anticipate exclusive content, including first looks at new projects, appearances by cast members and creators, and interactive fan experiences. The event will also feature a literary lounge with author signings and workshops, alongside opportunities to step into recreated scenes from featured titles for unique photo moments.

This fan event represents an extension of Prime Video and Amazon MGM Studios' existing Prime Book Club. Obsessed Fest serves as the book club's first live activation, amplifying the voices of authors, talent, and creators involved in the streamer's book-to-screen adaptations.