Prime Video India Unleashes Massive Content Slate

Prime Video India has announced an expansive slate of original shows, feature films, and licensed content, signaling a significant new phase for the streaming service in the region. This announcement underscores India's vital importance to Amazon's global streaming strategy, with content produced in Hindi, Tamil, and Telugu languages.

International executives highlighted the growing global appetite for non-English content, noting that Indian productions are finding significant international audiences. Over half of Prime Video's top 50 non-English titles in 2025 were from India, with 25% of viewing for Indian content coming from outside the country.

Amazon estimates it has over 20 million paying customers in India, making it a formidable rival in the competitive streaming landscape. The company is focused on increasing accessibility through enhanced subtitling and dubbing efforts.

Future plans include further developing intellectual property through multi-season series and expanding its feature film release strategies, including a focus on theatrical releases followed by digital availability.