Prime Video Taps Netflix Talent for German Expansion

Prime Video has named Sasha Bühler as the new Head of German Originals at Amazon MGM Studios Germany, effective December 1. Bühler, previously the Director of Film for German-speaking Europe at Netflix, brings a strong track record in the local film market. She was instrumental in Netflix's involvement with the Oscar-winning "All Quiet on the Western Front" and other successful films.

In her new capacity, Bühler will lead a team responsible for the development, commissioning, and launch of upcoming Prime Video titles. This includes managing existing successes like "Maxton Hall - The World Between Us" and local versions of popular formats. She replaces Philip Pratt, who recently moved to Disney+ Germany to lead original production for the region.

Bühler's extensive experience also includes over a decade at Constantin Film and a prior role at SquareOne Entertainment. Her appointment is seen as a significant statement of Prime Video's growth and commitment to expanding its German original content, aiming for bolder and more ambitious storytelling.