What is the new partnership between Primary Wave Music and Game My Fan?

Primary Wave Music partnered with Game My Fan to create artist-personalized games from music, establishing a new revenue stream and fan engagement method.

How do artist-personalized games work with music?

These games dynamically sync with music in real-time, changing as the album plays to match tune, time, and tempo.

What benefits does this deal offer artists?

Artists gain a new revenue stream, higher margins, more control over releases, and a unique direct-to-fan sales channel.

Home / Arts and Entertainment / Primary Wave Taps Game My Fan for Music Gaming

Primary Wave Taps Game My Fan for Music Gaming

5 Dec

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Summary

Primary Wave Music partnered with Game My Fan.
New platform turns music into artist-personalized games.
This creates a new revenue stream and fan engagement channel.

Primary Wave Taps Game My Fan for Music Gaming

Primary Wave Music is forging a new path in fan engagement through a strategic partnership with Game My Fan. This collaboration aims to transform music into interactive, artist-personalized games, creating a novel product category and revenue stream.

The platform dynamically syncs casual mobile games with music in real-time. As an album plays, the game's elements adjust to match the tune, time, and tempo. Fans can unlock songs, join exclusive communities, and access unique merchandise and tickets by playing these games.

This venture promises artists greater control over releases, marketing, and pricing, alongside a significant new revenue stream with higher profit margins. The initial launch features a game based on 'Can't Get Enough: A Tribute to Bad Company.'

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