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President's Super Bowl Interview: A New Distribution Strategy
4 Feb
Summary
- Presidential Super Bowl interviews are adapting to modern news consumption.
- The interview with President Trump will air across multiple platforms.
- Recent presidents have varied in their participation in this tradition.

President Donald Trump is set to participate in a pre-Super Bowl interview with Tom Llamas from the White House on Wednesday, February 4. This exclusive exchange will be featured on "NBC Nightly News" at 6:30 p.m. eastern on the same day, followed by an extended streaming version on "Top Story with Tom Llamas" via NBC News Now at 7 p.m. A further segment will be broadcast during NBC's Super Bowl pre-game show on Sunday, February 8.
This approach underscores the changing landscape of news distribution, where content is often shared across multiple platforms quickly. Traditionally, the Super Bowl pre-game interview received the most emphasis, with other segments following. However, in today's fast-paced news cycle, outlets may prioritize broader immediate distribution. The interview, a more formalized part of the Super Bowl ritual since the Obama administration, has seen less consistent participation in recent years.




