Why did Prerna Arora feel Jatadhara could perform better?

Prerna Arora believes Jatadhara could have performed better if its length was reduced, as audiences prefer shorter films.

Where was Jatadhara shot to save costs?

Jatadhara was shot in Hyderabad, which significantly reduced production costs compared to Mumbai.

When did Jatadhara start streaming on Amazon Prime Video?

Jatadhara began streaming on Amazon Prime Video recently, after its theatrical run.

Home / Arts and Entertainment / Prerna Arora: Film length killed Jatadhara's box office.

Prerna Arora: Film length killed Jatadhara's box office.

5 Dec

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Summary

Prerna Arora believes shorter films and lower ticket prices boost audience.
Shooting in Hyderabad significantly reduced production costs for the film.
Arora is optimistic about Jatadhara's performance on Amazon Prime Video.

Prerna Arora: Film length killed Jatadhara's box office.

Filmmaker Prerna Arora has shared her insights on the box office performance of her recent film, Jatadhara. She expressed that the movie's extended runtime likely deterred audiences, suggesting that films under two hours and with more accessible ticket prices would fare better commercially. Arora pointed out that the excessive costs associated with movie theaters and their concessions are negatively impacting the industry's growth.

Arora also revealed that considerable savings were achieved by shooting the film in Hyderabad, contrasting it with the potentially doubled expenses in Mumbai. She praised the local technicians in Hyderabad for their professionalism and reasonable charges. Her upcoming Hindi-Telugu bilingual project will also be filmed in Hyderabad, with ongoing negotiations for casting.