Home / Arts and Entertainment / Premios Juventud Goes Global: Marbella Hosts 2026 Awards
Premios Juventud Goes Global: Marbella Hosts 2026 Awards
12 May
Summary
- Premios Juventud transforms into a week-long festival spanning multiple cities.
- The 2026 awards ceremony will be held in Marbella, Spain for the first time.
- A new partnership with Marc Anthony aims to amplify Latin culture globally.
TelevisaUnivision is set to significantly expand its global music presence with a new strategy for 2026-2027. Premios Juventud will undergo a major transformation, evolving into a week-long cultural festival named PJ Fest. This festival will feature creator activations and live concerts in Houston, Miami, and Los Angeles, building anticipation for the 2026 awards ceremony.
The highly anticipated 2026 Premios Juventud awards ceremony will be broadcast live from the Starlite Amphitheater in Marbella, Spain. This marks a historic first, as the youth awards show has never before been held outside of Miami, Puerto Rico, or Panama, highlighting Spain's role as a creative hub.
In addition to the festival's evolution, TelevisaUnivision has announced a groundbreaking partnership with global music icon Marc Anthony. This collaboration will focus on developing new music intellectual property designed to amplify Latin culture through original video content and lifestyle ventures, including music, hospitality, and fashion.
The network also revealed its premium live performance series, SESSIONS by ViX Música, aimed at enhancing the Latin music streaming experience for audiences worldwide.
